B2B Tech Buying Trends 2026: 43% Prioritize Efficiency as AI, ROI and Security Drive IT Decisions - InfotechLead

What moves a technology evaluation from curiosity to commitment? This InfotechLead article covers IDC research showing 43% of B2B buyers enter active evaluation to improve operational efficiency and reduce complexity, with 40% citing legacy infrastructure or security risk. It also outlines the five tests IDC says technology messaging should pass. Read the article to see what buyers expect at each stage, then talk with us about applying it to your evaluations.

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